SEO is the process of improving a website’s visibility in search engine results pages (SERPs) for relevant keywords.
The goal is to attract organic (unpaid) traffic and ensure that the website ranks higher in search results.
Focuses on optimizing individual web pages to improve rankings.
Search Engine Marketing is a digital marketing strategy that uses paid advertising to increase a website's
visibility on search engine results pages (SERPs). Unlike SEO,
which focuses on organic rankings, SEM leverages pay-per-click (PPC) advertising to drive traffic instantly.
Advertisers bid on specific keywords to display ads on SERPs.
Search engines like Google use an auction system to determine ad placements.
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, ultimately driving profitable customer action.
Unlike traditional advertising, content marketing focuses on providing helpful, educational, or entertaining content to build trust and engagement with your audience over time.
Informative articles addressing common questions or problems your target audience faces.
